To be precise, the word they used was “engaged”. I probably should have used that and put it in quotation marks. But you’re right to notice that they didn’t say “sold copies to”
Their words: “Dragon Age engaged approximately 1.5 million players during the quarter, down nearly 50% from the company’s expectations.“
Thanks! To me, "engaged" seems to be an even weaker word than "reached".
And what does it mean in this context? Does watching reviews and deciding not to buy the game count as an engagement?
They could have saved themselves all the trouble if they had used the actual sales number. But I have a feeling that it is so rough that they had to resort to other metrics.
My guess is engaged includes people who subscribe to something like EA Access, where the pay a subscription to a catalog, and used that to play dragon age
"The company also said Dragon Age reached 1.5 million players from its Halloween release date through the end of December, half of its projection."
But how many copies did the game *sell*? That number is missing, and it would be great to ask EA for it.
Reach != sell, so if someone watches how someone else plays the game, is that already counted in the reach number?
To be precise, the word they used was “engaged”. I probably should have used that and put it in quotation marks. But you’re right to notice that they didn’t say “sold copies to”
Their words: “Dragon Age engaged approximately 1.5 million players during the quarter, down nearly 50% from the company’s expectations.“
Thanks! To me, "engaged" seems to be an even weaker word than "reached".
And what does it mean in this context? Does watching reviews and deciding not to buy the game count as an engagement?
They could have saved themselves all the trouble if they had used the actual sales number. But I have a feeling that it is so rough that they had to resort to other metrics.
My guess is engaged includes people who subscribe to something like EA Access, where the pay a subscription to a catalog, and used that to play dragon age
Great question. And is this unique players? I'm assuming, but if they don't explicitly say...