2 Comments

Unfortunate, but not surprising, that Ubisoft chose to not really clarify how the remarks about the perception of the company and/or its games might be hurting overall sales. At some point, the mob that uses bots/tech to magnify their message of hatred and bigotry will eat itself to pieces. Alas, we are not there yet and they can have very negative consequences if those in charge do not stand up for what is right.

Expand full comment
author

Wedbush analyst Michael Pachter, who has been saying since Outlaws' launch that he believes it's been review-bombed as part of an anti-DEI (or whatever you want to call it campaign), titled his note to investors yesterday about Ubisoft's moves as follows: "In a Rare Incel Victory, Ubisoft Lowers Numbers,"

Expand full comment