4 Comments
Oct 17Liked by Stephen Totilo

Not sure what to make of this Asmongold thing, the dude seemed really unwell for a long time, so while this show of self-awareness might indicate character development, it's hard to take anything he says too seriously when he still seems committed to deepening the culture war divide, as per that Reddit thread he started after his apology.

Among a lot of other nonsense, he played a vocal role in changing some people's perceptions of sensitivity readers from a boring consultancy gig into this big bad that's out there to destroy your vidya. Reading the comment sections of his videos would make you think Sweet Baby Inc runs the world and isn't just one boring company in a sea of them.

But yeah, I guess he's right in thinking that making a living by keeping millions of people angry every day isn't healthy. The question is can he stop even if he wanted to? Wouldn't his current audience just move on to someone else for their anger fix?

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Agree. There was a time I’d sometimes watch Asmongold. But he’s been through this cycle a few times now. Unfortunately that means a lot of his viewership now seems to be there for the drama.

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I'm wondering: Do streamers seek help with this kind of stuff? Or employ others to support them?

Is the industry still that lean (in terms of sponsorship and partnership deals) that they can't afford it?

Compare them to other celebrities who have similar followings, where their statements lead to stories. They often have a full team behind them (for better or worse) supporting their image and managing things. Is that ever the case here?

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There's a risk when you run your content based on your personality. Eventually, you're going to engineer parts of it or focus on the more reactionary parts in order to meet real or imaginary audience expectations. It's unavoidable because you are trying to meet the pressure of a project (your stream) that needs more than what your personality can provide. In many cases, the pressure consumes the personality.

Not that it's an excuse for bad behaviour. But anyone making media should treat their content enterprise as its own thing and not simply an extension of themselves.

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